Broadmead’s mission is to foster independence, growth, and the opportunities in elderhood by supporting a dynamic community, providing exceptional health services, developing collaborative relationships and upholding Quaker values.
 
Broadmead’s vision is to be a leader in the development of high quality, innovative solutions that enrich the lives of older people, promote relationships and create opportunities as it extends its mission of service in the Quaker tradition.
 
In 2013, The Broadmead Residents Association and Board of Trustees welcomed a new CEO, John Howl, to the Broadmead team. One of Mr. Howl’s first priorities was to work with The Board of Trustees to conduct an examination of Broadmead’s campus, programs, residents and staff satisfaction. This process surfaced the need to make important capital improvements on the campus and the development of the three-year Strategic Plan. Broadmead acted to implement key initiatives identified in the plan and invested more than $3.5 million in master planning, residential design enhancements, safety systems, Health & Wellness space and equipment, and campus-wide Wi-Fi technology.
 
As the next step in the Strategic Plan, and through collaboration with Johns Hopkins HealthCare, LLC, Broadmead is creating a Center of Excellence in Dementia Care, and a Center of Excellence in Health and Wellness. A “Center of Excellence” is a specialty program and approach to care and quality of life supported by validation, often in the form of data, academic research and collaboration that attracts national attention for its level of quality and innovation. A Center of Excellence involves physical space coupled with specialized programming and resources. Each Center of Excellence has a dedicated workgroup comprised of Johns Hopkins Medicine specialists in the area of dementia or health and wellness, as well as Broadmead Residents and members of Broadmead’s leadership team.
 
These Centers, along with other identified capital improvements, will take Broadmead on a journey forward in 2017 with its growth and expansion plan. Enhancing philanthropy will be essential to the full realization of Broadmead’s Strategic Plan.
 
The Opportunity: Vice President of Advancement & Communication
 
The Vice President of Advancement & Communication will create strategies for Broadmead, ensuring resources are in place and implementing a program to dramatically propel the philanthropic culture and outcomes of the organization. With a newly developed vision, Broadmead is seeking to grow its engagement from residents, families, partners and other stakeholders. The Vice President will be well positioned in an environment that values change management, progressive thinking, and the development of a culture of philanthropy across Broadmead.
 
The Vice President of Advancement & Communication reports to the President/CEO and serves on the Broadmead Executive Leadership Team. As Broadmead launches a potential capital campaign or major gift initiative within the next year, it is anticipated that the department will expand accordingly.  
 
Performance Objectives
 
Leadership

• Develop a vision for Broadmead’s annual and long-term philanthropic program, in partnership with the Broadmead Board of Trustees, Broadmead Resident Association (BRA), the President/CEO and the Executive Leadership Team, including creating a vision for philanthropy to meet institutional priorities and establishing a strategic direction and goals to ensure the successful implementation of that vision.  
• Serve as the primary communication professional serving all of Broadmead’s internal and external communication needs.
• Work with Broadmead’s internal stakeholders to implement Broadmead’s plan by providing monthly, quarterly and annual evaluations, making recommendations and adjustments when necessary in order to ensure success, and utilizing industry and historical benchmarks related to Return-On-Investment (ROI) to establish benchmarks.
• Develop and maintain productive and respectful relationships with The Broadmead Resident Association, The Board of Trustees, members of the Executive Leadership Team and staff, the philanthropic community and other related constituency groups, and other volunteers, donors, prospects, and residents and their families.
• Foster a culture of collaboration throughout Broadmead and any collaborators, encouraging cooperation and instilling a culture and appreciation of philanthropy among all Broadmead staff and volunteers, including the Board of Trustees.
• Serve as an articulate, enthusiastic, and visible spokesperson for and representative of Broadmead philanthropy.
• Serve as an organizational resource by providing appropriate training and support to the Executive Leadership Team, Board of Trustees members, and others involved in fundraising.
• Develop and maintain relationships with representatives/members of The Religious Society of Friends (aka, the Quakers). Possess knowledge of, or willingness to learn about, Quaker faith and practices as they relate to aging services and world outlook.
• Play an integral role on the Executive Leadership Team of Broadmead in continually advancing the role and importance of philanthropy within the organizational culture.
• Maintain confidentiality and assure sensitive communications are kept in confidence.
• Build a trusting relationship with Broadmead residents; support the Broadmead Resident Association (BRA) in their efforts to raise funds.

 
Organization Management and Administration

• Develop and submit Broadmead’s Philanthropic Plan to the President/CEO and Advancement Committee/Board of Trustees for endorsement, seeking to align Broadmead’s goals and objectives with the overall Strategic Plan of Broadmead.
• Establish individual and future team performance goals, monitor goals regularly by communicating individual and team performance assessments in order to successfully implement Broadmead’s annual fundraising plan, and develop appropriate plans and fundraising vehicles to meet those goals.
• Prepare annual philanthropy budget(s) for Broadmead and present budget(s) for review and approval to the President/CEO and Broadmead Board of Trustees as required.
• Provide management and oversight in the development of all necessary and appropriate processes and information systems to manage a comprehensive and growing philanthropic program.
• Utilize technology and develop policies to best keep donor records current and confidential.  Have current knowledge of best practices, database utilization and other technological options to further the effectiveness of the role.
• Ensure optimal adherence to fundraising policies and procedures that are standard in the profession and institutional and Quaker philosophies.
• Report regularly to the President/CEO, the Broadmead Executive Leadership Team and the Broadmead Board of Trustees/Advancement Committee on the performance of the annual fund, capital campaigns and the Endowment.
• Maintain presence with residents at Broadmead, including members of the BRA, and ensure that the materials needed for passive solicitation (materials, posters, news articles, etc.) of residents and families are up to date and readily available.
• Supervise any future staff in the department, regularly monitoring performance and expectations and communicating performance expectations.
• Promote growth and development of any future departmental staff, including learning new skills and advancement opportunities both personally and professionally.

 
Fundraising

• Provide executive leadership and oversight for all aspects of philanthropy, including related staff and volunteer activities and relationships.
• Maintain an active portfolio (identification, cultivation, solicitation and stewardship) of major gift focused donor relationships (top 20-30). In addition, support and partner with the President/CEO and the Board of Trustees in their philanthropic activities and prospect management.
• Provide strategic leadership in significantly growing and diversifying Broadmead’s donor base and giving levels.
• Build and steward an engaged “giving and getting” Board of Trustees, providing leadership, training and coaching as required.
• Maintain knowledge of charitable tax laws, prepare documents for gift transactions, engage counsel for advice on such transactions and regulatory compliance, and accept gifts and pledges as an agent for Broadmead.

• Provide oversight to a strong, growing program of planned giving vehicles, including charitable remainder trusts (CRT’s), gift annuity agreements, bequests, etc.
• Assure department’s compliance with regulations, statutes, and ethical and professional standards.

 
Volunteer Engagement

• Work with and provide training for current and former Broadmead Board of Trustees members, providing motivation and support management related to philanthropy.
• Develop strong, trusting relationships with Trustee leadership and Advancement Committee members.
• Maintain close ties with the Broadmead Resident Association volunteers who play a role in fundraising, and cultivate volunteers in order to deliberately engage them in the culture of philanthropy at Broadmead.
• Manage the Broadmead Volunteer outreach program, with the goal of encouraging increased engagement and investment in the Broadmead mission by all current or prospective volunteers.

 
Communications

• Lead and drive all communication efforts for Broadmead including general internal communication needs as well as broader messaging efforts about Broadmead’s strategic plan and activities to external audiences.  Serve as a spokesperson and media contact at the direction of the President/CEO.
• Prepare written communications, PowerPoint Presentations, and serve as a presenter, representative of Broadmead, in relevant external meetings and activities.
• Lead efforts to raise the profile of Broadmead in the philanthropic community. Provide strategic leadership to Broadmead’s efforts to effectively communicate its mission, goals, and accomplishments to residents, families, other donors, prospective donors and the broader community.
• Work collaboratively with staff to ensure clear, consistent, and impactful messaging in fundraising, marketing, and communications efforts is used verbally and in print when describing Broadmead.
• Envision, compose, and assure quality for all print materials (internal and external) that support the philanthropic process, inclusive of budgets, design, production and distribution.
• Initiate, build, and maintain key relationships with donors, prospects, donor institutions, internal stakeholders, and other key community partners through communications vehicles such as newsletters, online communications, booklets/materials, articles, etc.
• Create and implement a plan to identify and build strong relationships with community leaders and volunteers, and engage organizations to collaborate with Broadmead.
• Utilize current technology to produce and distribute high quality philanthropy related communication materials and messaging which may include newsletters, annual reports, press releases, progress updates on collaborations and strategic initiatives, etc.
• Represent Broadmead at LeadingAge and other meetings, conferences or venues.

 
The Qualified Candidate
 
Broadmead seeks an innovative, entrepreneurial and seasoned leader with at least ten (10) years of progressive experience in diverse Advancement and Communications programs, seven (7) of those in leadership positions. S/he will be relationship-focused, trustworthy, optimistic, and visibly engaged with a wide variety of stakeholders – most importantly, residents. Ideally, s/he will have significant previous leadership experience in fostering an organization-wide culture of philanthropy. S/he will be a goal-oriented, natural leader who is passionate and committed to the full mission and vision of Broadmead in order to bring the organization to the next level of development.
 
Specific requirements include:

• A strategic orientation to building and growing a philanthropic program, with demonstrated ability to develop and implement creative fund development plans.
• Leadership experience in building fundraising programs and fostering a culture of collaboration and cooperation.
• Significant experience in securing funding from individuals, corporations and foundations with a recent focus on Major and Planned Gifts.
• Capital Campaign experience strongly desired, including experience with feasibility studies and other aspects of campaign.
• Demonstrated ability to set and achieve or exceed goals.
• Career track record that shows stability with an organization and a capacity to develop and nurture relationships that culminate in major gift success.
• Excellent verbal and written communication skills, with the ability to serve as a key spokesperson for Broadmead. Past experience with faith-centered philanthropy and/or senior living is preferred.
• Knowledge of and expertise in various major and planned gift instruments, and a proven track record of successful marketing of such instruments.
• Demonstrated ability to work successfully with board members and other volunteers, as well as civic and business leaders, in a collaborative manner.
• Serve as a team player who can accept advice to ensure the fulfillment of Broadmead’s mission.
• Entrepreneurial spirit, creative problem solver and strong collaborator.
• Bachelor’s degree required, CFRE preferred with 7 - 10 years of progressive fundraising experience.

 
Broadmead offers a competitive salary for this exempt position and a comprehensive benefit package, including medical, dental, vision, life and supplemental insurance coverage, a 401k retirement plan with employer match, and paid time off.
 
Relocation assistance may be offered.
 
Broadmead is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria. The organization values diversity and believes that a diverse staff with diverse talents allows us to achieve organizational, strategic and community goals.
 
To Apply
 
The search is being managed by Laura Weinman, Senior Consultant and Heather A. Eddy, President and CEO of Alford Executive Search, a division of KEES.  Candidates may apply by clicking the APPLY NOW button below. 
 
All inquiries will be held in strict confidence. No applications will be accepted via email.
 
Questions may be addressed to Laura Weinman at lweinman@alfordexecutivesearch.com.
 
Alford Executive Search, a division of Kistner Eddy Executive Services (KEES), is a retained search firm dedicated to building transformative teams and leaders in the nonprofit and public sectors. For more information, please visit www.alfordexecutivesearch.com.
 
More about Broadmead
 
The Stony Run Meeting of Friends founded Broadmead as a way to serve the needs of older persons. It opened in 1979 as a private, not-for-profit, continuing care retirement community. Broadmead continues to operate under the guidance and ownership of a Quaker-guided, not-for-profit corporation.
 
The Quaker values – which speak to capacity for love, concern for one another, personal integrity, an appreciation for the simple things in life, and the belief that “There is that of God in everyone” – are still the cornerstone of this multi-denominational community.